MEDIA SERVICES
RADIO
Skywatch Weather Center meteorologists can implement your
commitment to provide the listening public with accurate and timely
weather
forecasts. Our forecast staff has up to 35 years of experience in radio
weather forecasting. In every market that we have clients, our
sponsored services compete with the weather forecasts available from
the National Weather Service. There must be reasons that these radio
stations pay for our services when they could get forecasts for free
from the government.
Our meteorologists are experienced, responsive to your needs and
schedule, and available for consultation whenever the weather is a news
story in your listening area.
With Skywatch Weather, you also get exclusivity in your market.
Some weather services provide their services to any and all stations in
a market willing to pay. We will maintain the Skywatch Weather
Center © name for the
exclusive use of your station or station group in your market.
Our basic service level includes four forecasts per day. These
typically are delivered for use during the morning drive, noon news,
afternoon drive, and evening/overnight time periods. Forecasts are
delivered via a format selected by the station's management.
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Station calls at preset times during the day, and a
professional
meteorologist delivers the appropriate forecast, which is taped for
multiple on-air delivery.
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Our meteorologists record the forecast, convert it to MP3
format, and upload it to our Internet server. The station downloads the
MP3 file at their convenience, for multiple on-air delivery.
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On some stations, usually those with a news talk
format, the radio personality will call us, and receive the forecast
from our professional meteorologists while on the air. By
simultaneously taping the session,
the forecast is available for multiple on-air delivery until the next
scheduled forecast. The on-air talent and our forecaster often engage
in back and forth conversations covering topics other than the
weather.
The links below provide MP3
samples of extended forecasts, travelers' forecasts, and the intros and
outros which
allow your station to provide a unique weather presentation to your
listening market.
TELEVISION
Television personalities call to discuss the weather forecast,
and to gather information for their graphics department. Skywatch
Weather does not provide the full graphics package that most TV
stations use as the anchor of their weather presentations. We can and
do provide national and regional weather maps with fronts, areas of
precipitation, and temperature profiles. We also provide detailed 5 day
forecasts for the viewing area.
With our information in hand, the TV
graphics department can
prepare maps for on-air display, and present that information in
conjunction with the 5 day forecast. In this way, a TV station can
present its viewing audience with professional weather forecasts
without the cost of hiring and maintaining a full crew of
meteorologists on staff.
Updates and live interviews during periods of severe or unusual
weather events are also available for both radio and TV stations, at no
additional cost to you.
Copyright © 2003, Air Science
Consultants, Inc.